I help companies grow scalably & profitably

Product & Business Leader0→1 & 1→100 ScalingD2C & eCommerceEx-AmazonCo-Founder @ nutndiet®

I'm Nagaraja Bhat, co-founder of nutndiet®, a bootstrapped D2C food brand, and a former Amazon program and product leader across India and Europe. 20+ years turning data, systems and hands-on execution into profitable growth.

Let's talk See my D2C brand live LinkedIn

Previously Amazon (India & EU HQ) · Oracle · MBA, HEC Paris

Bengaluru, India

Portrait of Nagaraja Bhat, co-founder of nutndiet and former Amazon program leader

“Nag has an ability to navigate complex cross-functional teams and ensure project delivery. What sets him apart is his experience as an E-commerce seller, which allows him to view product challenges through a unique lens.”

Tarun Gupta · Director, Product Management, Coupang (S. Korea)Read more recommendations on LinkedIn

Two journeys, one operator

Which side of my work do you want to see?

Starting something new, or scaling something that works. Tap either side to flip the switch.

0 → 1 · Entrepreneur

I bootstrapped a D2C food brand, and I'm still building it.

Since 2018 I've co-founded nutndiet®, owning product, pricing, performance marketing, supply chain and the P&L. It's the hands-on, in-the-trenches side of my work: validate fast, learn from the numbers, build a growth engine that pays for itself.

Product-market fit
D2C unit economics
Performance marketing
Conversion optimisation
Marketplaces & Quick Commerce
Brand building
Asset-light supply chain
AI-assisted engineering

D2C: my own website

nutndiet.com is where I own the customer relationship end to end: product, conversion, site speed and performance marketing.

Latest from the nutndiet journey

Where the D2C engine is today, from live order and ad data (mid-October 2026).

Orders · last 30 days

Going well

148

Up from 10 orders in all of July. Weekly orders went from 8–23 in August to roughly 30–50 since mid-September.

Landing page conversion

Going well

1.8–3%

Of landing page visitors buy, depending on the ad creative. 1.8% blended across every ad I have run.

CAC · September

Going well

₹560

Down 53% from ₹1,200 in August, as the creatives and landing page improved. About ₹580 over the last 30 days.

Average order value · October so far

Going well

₹982

Up from ₹567 in August. The 5L can drives most of the lift, with buy-one-get-one offers adding the rest. The latest week is above ₹1,100.

Average order value, progression

Each order got bigger, month after month.

Period	Orders	Avg order value
August	47	₹567
September	138	₹670
October (to 17 Oct)	48	₹982
Latest week (to 17 Oct)	21	₹1,106

Net of cancelled and returned orders, from my order tracker (data from 10 Aug). About 90% of the lift comes from steering customers to the 5L can, and about 10% from two-unit buy-one-get-one offers. Still watching whether it holds.

CAC, month by month

Acquisition got cheaper as creatives and the landing page improved.

Period	CAC
August	₹1,200
September	₹560
Last 30 days	₹580

CAC is Meta ad spend divided by purchases. The last 30 days run to 14 Oct.

Landing page conversion by ad creative

Different creatives convert differently. The average is a solid base.

Ad creative	Conversion	Avg order value
Product banner	3.0%	₹527
5L can + free gift	2.0%	₹959
1L pouch differentiator	1.8%	₹618
All ads, 10 weeks	1.8%	₹637

Conversion is purchases divided by landing page views from Meta ads. Order value is as attributed by Meta, and only creatives with 10+ orders are shown. 5L can orders in my order tracker average over ₹2,100.

Business model

The goal is a business that keeps 15–20% as EBITDA out of a 45% gross margin. New customers are acquired close to break-even; the profit comes when they buy again. Per ₹100 of order value:

New customers

Acquisition is kept close to contribution-margin neutral.

Per ₹100 of order	1L pouch	5L can
Gross margin	45%	45%
Discounts at sale	−13%	−16%
Delivery	−15%	−10%
Marketing	−19%	−27%
Contribution margin	−3%	−8%

Marketing assumes creator collabs (about ₹100 an order) for the 1L pouch and Meta ads (about ₹700 an order) for the 5L can. A model, not yet proven.

Repeat customers

This is where the money is made.

Per ₹100 of order	1L pouch	5L can
Gross margin	45%	45%
Discounts at sale	−5%	−17%
Delivery	−15%	−10%
Marketing	−2%	−2%
Contribution margin	23%	17%

Repeat customers are reached with WhatsApp nudges and personal follow-ups, at under ₹1 a message. After fixed costs of about ₹70K a month, a 17–23% contribution margin works out to roughly 15–20% EBITDA. A model, not yet proven.

What the numbers say

Acquisition cost more than halved between August and September, while average order value rose every month.
Order value is the lever to keep pulling: the 5L can and bundles are moving it from ₹567 in August to nearly ₹1,000.
First orders roughly break even by design. Repeat customers earn a 17–23% contribution margin, so repeat purchase is the biggest lever, and the cheaper ways to find new customers (creator collabs, referrals, organic search) come next.

e-Commerce marketplaces & Quick Commerce

Amazon, Flipkart and Quick Commerce platforms are where the brand found its first customers and built trust at scale.

1 → 100 · Program & Product Leader

I scaled programs across Amazon India and Europe.

At Amazon I led product and program initiatives in pricing, availability and inventory. Data, systems thinking and cross-functional leadership, turned into outcomes at scale. Programs are where I'm strongest: take something that works, and make it work everywhere.

€10MAnnualised revenue (EU)+100K in-stock SKUs, −400 bps out-of-stock, +300 bps fast delivery.

Program management
Availability & inventory automation
Algorithmic pricing systems
Cross-functional execution
Forecasting & supply chain
Pan-India & Pan-EU scale
Competitive strategy
Roadmapping & GTM

Where the scale came from

Roles across Amazon India and Europe, each with the outcome I'm proudest of.

Jul 2019 – Mar 2021 · Bengaluru
Sr. Product Manager, Marketplace Pricing
Amazon
Orchestrated a 300 bps lift in India-wide 3P Price Competitiveness Index and wrote the roadmap (mobile pricing, similarity-based pricing and rule-based automation) for a further 200 bps and a 900 bps automation surge.
Jul 2017 – Jul 2019 · Bengaluru
Sr. Program Manager, Availability
Amazon
Led a 10-person team scaling buying automation: 22x in-stock SKUs and ₹60 Cr in incremental revenue.
May 2016 – Jul 2017 · EU HQ
Sr. Product Manager, Inventory Management
Amazon
€10M annualised revenue from cross-functional programs, plus the EU pilot behind a projected €120M revenue opportunity.
2014 – 2016 · EU HQ
Pricing Manager, EU Jewelry & Watches
Amazon
A UK pricing model that added £2M+ in annual profit, as part of pricing for 1M+ SKUs across 5 countries.
2012 – 2014 · EU HQ
Business Analyst, Kindle
Amazon
Found that ~40% of Kindle eBook customers had lapsed, then re-activated nearly 100K of them with targeted discount emails (Project Alchemy): €2M+ in annualised sales.

Before Amazon: Senior Consultant at Oracle, where I built the order management system for Toyota Europe (1M+ orders a year). MBA from HEC Paris.

Work & receipts

Don't take my word for it.

A live brand you can open and check for yourself, plus two ventures I'm exploring next.

How I can help

What brings you here?

Pick the closest match and I'll answer the questions you probably have.

Get in touch

Let's build something, or just talk shop.

Hiring, building a brand, or curious how I'd approach a problem? Send a note, or reach me directly. WhatsApp is fastest.

WhatsApp +91 99004 67532 nag@nagarajabhat.com Connect on LinkedIn

I help companies grow scalably & profitably

Which side of my work do you want to see?

I bootstrapped a D2C food brand, and I'm still building it.

D2C: my own website

Latest from the nutndiet journey

Average order value, progression

CAC, month by month

Landing page conversion by ad creative

Business model

New customers

Repeat customers

e-Commerce marketplaces & Quick Commerce

I scaled programs across Amazon India and Europe.

Where the scale came from

Sr. Product Manager, Marketplace Pricing

Sr. Program Manager, Availability

Sr. Product Manager, Inventory Management

Pricing Manager, EU Jewelry & Watches

Business Analyst, Kindle

Don't take my word for it.

What brings you here?

Let's build something, or just talk shop.

Send a message

Which side of my work do you want to see?

I bootstrapped a D2C food brand, and I'm still building it.

D2C: my own website

Latest from the nutndiet journey

Average order value, progression

CAC, month by month

Landing page conversion by ad creative

Business model

New customers

Repeat customers

e-Commerce marketplaces & Quick Commerce

I scaled programs across Amazon India and Europe.

Where the scale came from

Sr. Product Manager, Marketplace Pricing

Sr. Program Manager, Availability

Sr. Product Manager, Inventory Management

Pricing Manager, EU Jewelry & Watches

Business Analyst, Kindle

Don't take my word for it.

What brings you here?